Commercial Strategy for Point-of-Care in prenatal testing
A Medical Device manufacturer sought to bring its first point-of-care prenatal testing solution directly into clinics and community health centers.
Despite a groundbreaking product, they faced hurdles in market positioning, regulatory considerations, and ensuring rapid adoption by clinicians.
Market analysis for newborn testing development
A medical diagnostics startup aimed to introduce an innovative newborn testing solution but needed a deeper understanding of market dynamics. Key questions revolved around regulatory requirements, competitive landscape, target geographies, and the specific needs of hospitals and pediatric care providers.
Business Development for a Contract Manufacturer
A contract manufacturer was seeking to expand its clientele across multiple industries but struggled to stand out in a highly competitive market. Inconsistent messaging, an unclear value proposition, and a lack of structured outreach were impeding their growth ambitions, and they required support to accelerate lead generation and customer engagement.
